J.Bespoke is a sophisticated cocktail lounge in NoMad with a focus on sports programming. Tucked discreetly behind the new Devoción Cascara + Coffee, the property is an exclusive new hideaway for sports fans and their cohort seeking an elevated cocktail experience.
Helmed by brothers Jesse and Eric Jacobs, J.Bespoke was conceived to fill an untapped niche – a refined venue that plays athletic events in an upscale, speakeasy setting. With just 50 seats and attentive, personalized service, the lounge offers a luxe counterpoint to the city’s mainstream sports bars.
Guests enter J.Bespoke through an unmarked brass door at the back of Devoción Cascara + Coffee; once inside, a hostess escorts them to their table or banquette, where they’ll take in a game or match, enjoy expertly-crafted drinks and share conversation with dates, friends, coworkers and like minded patrons. The well-appointed space, designed by Gregory Okshteyn of Studios GO, boasts high ceilings, wood paneling and a comfortable seating environment. The video and sound system is also top-notch, featuring 4K LED flat-screen TVs and immersive audio, ideal for big games and J.Bespoke’s curated playlists.
While major athletic events like the Super Bowl, NBA Finals and World Series are big nights at J.Bespoke, the daily focus is on New York’s beloved sports teams. Once the programming is over for the night, the TVs are hidden away and the cocktails, bites and music take center stage.
Location & Hours
121 East 27th Street, New York, NY 10016
Monday - Friday: 5pm - late
Saturday - Sunday: 12pm - late